Make spirits bright.

Warm up the night.

The holidays are the hardest time of the year.

Not the most joyful – the hardest. At least, that’s true for many low-income families in Calgary that are struggling just to get by day to day.

Nobody feels that more strongly than moms trying to hold it all together.

“I always lose a lot of sleep leading up to the holidays. The kids all need winter clothes that fit them, and they expect gifts and a holiday meal. I just don’t know where that’s all going to come from. I work two minimum wage jobs and can barely afford my rent.” --WINS Client

Your gift will help a tired mom to make spirits bright for her family this holiday season.

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Over the next three months at WINS, our plan is to provide:

$360,000 in free winter clothing and other household essentials

270 culturally appropriate emergency food hampers

1600 new holiday gifts for children and youth (2-17), hand selected by mom

By investing in moms and families over the holidays, you’re not just relieving pressure for today, but you’re setting them up for a successful year ahead.

You can partner today with a mom who is exhausted, frazzled, at her wits’ end, and give her just what she needs to pull off a miracle holiday season that brings joy to her family.
At the end of this holiday season, you’ll be able to look back with a smile, and know what a blessing you were to a mom and her family over this holiday season.

Here are some specific ways your gift can help:

$40

to provide a holiday gift for a child (2-11) or youth (12-17), hand-selected by mom.

Spread joy

$75

to give a culturally appropriate emergency food hamper for a family that can’t access the food bank right away.

Provide food

$120

to ensure a family of four has winter coats, hats, mitts, and snow pants for safe winter fun.

Keep kids warm

About Women in Need Society

Women in Need Society (WINS) is a 33-year-old Calgary-based charity that partners with the community to support low-income women and families, by providing care in crisis, economic opportunity, emotional support, and by helping to break the intergenerational cycles of poverty.

WINS operates seven thrift stores, offering free access to clothing, furniture, and household essentials, as well as skills training and low-barrier employment.

In 2024 alone, 27,313 people turned to Women in Need Society for support, including approximately one in three women and girls living in poverty in the Calgary area.

Women in Need Society Impact in 2024

Thank You

for helping to make spirits bright for women and families in need!

Donate Today